Good news for audio not for TV. Interesting data from AllAccess.com report "Wednesday At CES 2018: Deep-Diving Into The Smart Speaker World"
71% said they listen to more audio since getting a smart speaker (and 28% of those said they are listening to more News-Talk content), but 30% said the device is replacing time spent with TV. (WOW!)
Additionally, 61% said they are interested in getting the technology in their cars -- good news for the car makers who have announced ALEXA and GOOGLE ASSISTANT capabilities in their vehicles.
And the research, WEBSTER noted, showed people "gathering around" the devices the way families used to gather around the radio before television; (WOW!)
66% said they use the devices to entertain family and friends (the devices, WEBSTER said, are "removing the earbuds" that have been the primary way people listen to audio in recent generations). (WOW!)
Radio needs to think of these as a transmitter and a broadcast license for the modern world. I think this is a big deal.
I have an Amazon Echo and
yes - I listen to more audio
yes - the device is replacing time spent with TV
yes - I am interested in getting the technology in my car
yes - I use the devices to entertain family and friends
yes - the devices are removing the earbuds
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