So much about this is so right.





He signed up for a new Club Card and began offering Cockeyed.com visitors stickers with his card's bar code. By placing the stickers on their cards, would-be Rob Cockerhams can band together, creating a single shopper with massive buying power. More importantly, they are monkeying with Safeway's data collection, and employing the Web to do it.



"I like using the Internet in a way that forms a community, or encourages community activity," Cockerham said, "and those (ways) aren't always pro-business."



For the 300 or so who have signed up, shopping as Rob Cockerham presents the chance to buy what they want in anonymity.