Yahoo! News - 7-Eleven Introduces Calorie-Free Slurpee: The retailer hopes that the Diet Pepsi Slurpee will attract women, dieters and diabetics who avoid regular Slurpees, which pack about 330 calories into a 22-ounce serving.



The new flavor will be launched officially at most of 7-Eleven's 5,300 U.S. stores Friday, although it has been available in many stores for a few weeks.



The retailer sells 13 million Slurpees a month and believes it can increase that total by 12 percent to 14 percent with Diet Pepsi and a lineup of other reduced-calorie flavors. Slurpees represent a small fraction of 7-Eleven's total sales