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The Reigns Are Loosened at MTV



February 26, 2004



After feeling the ripple from the nipple and pulling back the reigns on racy and edgy videos, MTV is back to business as usual. Britney Spears 'Toxic' sex romp, Blink 182 'I Miss You' and Maroon 5 'This Love' were among the videos initially pulled in by MTV that are now back in around-the-clock rotation.



'We decided to take a temperature check, we listened to the audience, we wanted to make sure we still felt good about the images on MTV,' an MTV spokeswoman told the NY Daily News. 'The audience decided they wanted to see these artists.'



While Britney's 'Toxic' -- in which the singer flaunts her breasts and writhes on the floor, wearing a mesh outfit and carrying on with all sorts of guys -- has been playing all day again, Ludacris' 'Splash Waterfalls' is still dayparted to late night. The European version of Blink 182's 'I Miss You' has replaced the original version.