Because the rights to "Super Bowl" is sold to sponsors and protected by the NFL media or businesses can't have a Super Bowl party or mention much else about it in a non news way unless they are an official Super Bowl sponsor.
While I have never heard of somebody going to court over it in broadcast media you always get emails from the legal team not to mention a Super Bowl party for the station, or you can't run a client's ad for a Super Bowl sale.
Listen as Tom Bodett gingerly steps around these issues in this Motel 6 ad.
Is he great or what?
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