Tuesday, May 2, 2006

HD radio shopping

not a good sign...

In late February, FM stations KFOG/KFFG, which serve San Francisco, Los Altos and San Jose, Calif., began a rotation of HD Radio promotions on their analog signals. So I decided to see how well our local and national audio chains were up to speed on HD Radio.

Having kept tabs on the radio industry over 30 years, I might be expected to have a bit more knowledge than the store personnel, so I went in as "Joe Six Pack," an everyday guy, checking out the mobile section, if one was available, and then the home section.

I rated stores from A for excellent to F for failure. My criteria for ratings took several factors into account, including:

- Home and mobile units in stock and able to demonstrate HD Radio;

- The salesperson's knowledge of HD-R and

- Whether the store had promotional displays on HD-R.

As this article was prepared for press, the HD Radio Alliance announced that Tweeter and ABC Warehouse/Detroit will begin carrying HD Radios and Crutchfield would increase its inventory. Radio Shack also said in April it intends to carry the Boston Acoustics Recepter HD in some stores, perhaps by May. So consider this a first-semester report card. Perhaps the grades will improve next time.


let's hope so, read the rest of this report here

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