MEXICO CITY -- Some brewers feel Americans may want their cold beer hot. Mexican companies are hoping Americans will start reaching for beers with a spicy kick.
A Mexican concoction called the michelada is heading north of the border. Brewers, distributors and a company peddling a pre-made mix are trying to cash in on the michelada -- beer served with lime juice, assorted sweet-and-sour spices, chili pepper, ice and a salted rim.
Many American tourists have developed a taste for michelada. Now, the importer of Corona and other Mexican beer brands is doing a michelada promotion with American bars and restaurants.
The drink has been a best seller south of the border for decades. An analyst who tracks the beverage market said micheladas have yet to catch on throughout the United States.
Still, some companies are hoping they can help it become more popular.
A Chicago-based company that imports Mexican made beers has launched michelada promotions with U.S. chains, including Marriott hotels and El Torito Mexican restaurant chain.
There's even a do-it-yourself version, the MicheMix, for those who want to try it at home.
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Do It Yourself spicy beer mix
Where the heck can I get a michelada in San Francisco!!! I want one so bad with some great mexican seafood. I can't beleive there is no authentic Mexican seafood in SF!!
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